Both, free traffic and paid traffic are based on keywords. The prospect is typing a keyword in the search box of Google or other search engine, and he is pointed to the results relevant for that keyword. By definition, he is searching something that he is interested in, so we may call him targeted prospect.

I agree that you can get faster results with paid traffic in theory, but considering the tight competition, the bid price and the fact that not every prospect becomes a buyer, (on the contrary, a rate of 1% is considered good), I think that free traffic worths more. And there are a lot of other reasons for that, not only the cost.

Either using free or pay-per-click advertising methods, the purpose is website promotion. However, if your website is not well-designed both strategies are useless. But, on the long term vision, paid advertising is worthless. One year later, regardless of your visitors number, your website will be in the same position, maybe a little bit higher in the Alexa ranking.

In exchange, free advertising methods like search engine optimization, submission to search engines and website directories, blogging, social bookmarking and article marketing will bring you back links, will increase your page rank and will generate you free traffic, things that will never harm your online business. Of course, there are paid versions of all the methods mentioned above, feel free to use them, if you want nothing else than paid advertising.

The perfect opportunity to generate free targeted traffic in a costless way is article marketing. This means writing keyword rich articles with relevant topic at your niche market, adding a link to your promoted website in the resource box of the articles, and submitting them to article directories or posting them in your blogs, hub pages, Squidoo lenses, etc.

By publishing your articles in the article directories you will get back links from the articles directories themselves and from the websites where they will be republished, you will get double exposure from both sides and you will brand yourself as an expert in your niche market.

Add an opt-in form on your websites and blogs and you will start growing your own subscribers list. With every article you publish you will generate more free targeted traffic, you will increase your page rank and you will take your online business to a higher level.

When you get to have thousands of articles published on the web, you will never remember what is paid advertising. For those who claim that they are not able to write articles, I suggest them to try. You have all the documentation you want on the Internet, just read, learn, become an expert in your niche market, and you will always find someone one the web willing to learn something from you.

It’s true that it takes time and effort, but if you consider this a long term investment and you are determinate, you will succeed. For more information about how to get free targeted traffic using article marketing, visit my site.

The author is running a blog, Article Marketing Revolutionary Technique, where you can find detailed documentation on how to get free targeted traffic and high page rank to your website. You will find there a lot of tips related to article marketing.

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